Pulse Online

Our monthly Pulse reports will give you an up-to-date picture of spending in New Zealand.

April 2015

Pulse Online is an up-to-date regional and sector breakdown of spending through our network. Our statistics represent approximately 50 per cent of retail spending in New Zealand, so this monthly report will give you a deep understanding of New Zealand’s retail landscape.

Each month we upload an overview of spending during the month prior here. If you would prefer to receive Pulse Online via email each month, please send a request to marketing@paymark.co.nz or subscribe to our RSS feed here.

Highlights of Paymark activity last month: signs of deceleration in April

By value …

  • Spending through Paymark increased 4.8% between April 2014 and April 2015.
  • The annual growth rate was 6.9% once transactions at fuel outlets were excluded, slightly below the ex-fuel growth rate of 2014.
  • In seasonally adjusted terms, ex-fuel spending decreased 1.1% between March and April.
  • The deceleration occurred within the large food and liquor retailing sector. Here, spending increased 5.1% between April 2014 and April 2015, lower than the annual growth in March (5.4%) and the average growth rate of 2014 (10.7%).
  • In the electrical and electronics goods retailing sector, spending was actually below year-ago levels (-0.6%).
  • The pickup of late in department stores (+3.2%) spending proved brief, the growth rate decelerating from that of recent months and returning to the slow rates of 2014.
  • Conversely, the annual growth remained strong within the hospitality sector, comprising accommodation (+13.3%) and food and beverage (+12.9%) providers.
  • Likewise Furniture, Hardware and Building supply outlet (+8.8%) growth remains strong, especially within Auckland/Northland and Bay of Plenty.
  • Sectors where growth rates simply remained low included clothing, footwear and personal accessory stores (+3.4%).
  • Taken across all sectors, annual growth rates were again highest over the month in Nelson (+9.3%) and Auckland/Northland (+6.5%).
  • Regions with negative annual growth were Taranaki (-2.7%), West Coast (-1.1%) and Southland (-1.6%).

By volume …

  • The number of monthly card transactions was 6.3% higher than a year ago.
  • The growth rate of credit cards (+17.0%), including contactless cards, remains high but debit card growth rate (+2.9%) is running below the rate of 2014.

Download the full report