Pulse Online

Our monthly Pulse reports will give you an up-to-date picture of spending in New Zealand.

March 2014

Pulse Online is an up-to-date regional and sector breakdown of spending through our network. Our statistics represent approximately 50 per cent of retail spending in New Zealand, so this monthly report will give you a deep understanding of New Zealand’s retail landscape.

Each month we upload an overview of spending during the month prior here. If you would prefer to receive Pulse Online via email each month, please send a request to marketing@paymark.co.nz or subscribe to our RSS feed here.

Highlights of Paymark activity last month: Sixth quarter of growth

By value ...

  • Spending through Paymark was up 6.8% between March 2013 and March 2014.
  • In seasonally adjusted terms, spending through Paymark was unchanged from February to March.
  • A key influence in some sectors and regions has been the shifting Easter: last year Easter was in March; this year Easter is in April.
  • This shows in the Paymark figures as higher-than-otherwise annual growth rates in the major cities and some sectors during March 2014 while lower-than-otherwise annual growth in resort regions.
  • Thus clothing shops (+5.4%) and footwear (+14.5%) showed growth rates above recent trends.
  • And the accommodation sector (+7.9%) growth rate dropped below double digits.
  • Less impacted, at least nationally, were cafes and restaurants (+12.5%), bars and clubs (+10.6%) and takeaways (+9.4%), where growth remains strong.
  • Growth rates were also high at hardware (+10.5%) furniture and floor covering (+13.6%) stores.
  • Conversely, spending growth is low at chemists (+3.5%) and negative amongst department stores (-0.3%).
  • The Easter effect showed amongst the regional mix with Canterbury (+8.2%) Auckland/Northland (+6.8%) and Palmerston North (+6.8%) recording the fastest annual growth and West Coast (+0.9%) the slowest.

By volume ...

  • The number of monthly card transactions was 7.5% higher than a year ago.
  • Credit card growth (+16.3%), including new “contactless cards”, remains higher than debit card growth (+4.8%).

Download the full report