Pulse Online

Our monthly Pulse reports will give you an up-to-date picture of spending in New Zealand.

February 2015

Pulse Online is an up-to-date regional and sector breakdown of spending through our network. Our statistics represent approximately 50 per cent of retail spending in New Zealand, so this monthly report will give you a deep understanding of New Zealand’s retail landscape.

Each month we upload an overview of spending during the month prior here. If you would prefer to receive Pulse Online via email each month, please send a request to marketing@paymark.co.nz or subscribe to our RSS feed here.

Highlights of Paymark activity last month: tourists contributing to spending growth

By value …

  • Spending through Paymark increased 4.3% between February 2014 and February 2015, the relatively slow rate largely reflecting lower petrol prices in the interim.
  • The annual growth rate was 6.8% once transactions at fuel outlets were excluded, slightly below the 7.0% ex-fuel growth rate of 2014.
  • In seasonally adjusted terms, ex-fuel spending between January and February increased 0.1%.
  • One factor contributing to annual growth is a spending increase by foreign credit card holders (who will include international visitors and recent immigrants): ex-fuel spending with foreign credit cards increased 15.1% Feb-to-Feb.
  • This extra foreign card spending was a significant factor behind the double-digit annual spending growth within the hospitality sector, especially within the accommodation (+15.5%) and food and beverage (+12.7%) providers.
  • Annual spending growth also remains strong, albeit below recent growth rates, amongst furniture, hardware and building supply outlets (+8.9%).
  • Spending at department stores (+6.2%) continues to growth faster this year.
  • Growth rates remain low amongst clothing, footwear and personal accessory retailers (+2.6%).
  • Taken across all sectors, annual growth rates were again highest over the month in Otago (+9.8%) and Nelson (+10.0%), aided by the extra foreign spending.
  • Sectors with negative annual growth were Gisborne (+0.5%), Taranaki (-3.3%), Palmerston North (-0.4%), South Canterbury (-1.0%) and Southland (-3.0%).


By volume …

  • The number of monthly card transactions was 7.9% higher than a year ago.
  • The growth rate of credit cards (+17.2%), including contactless cards, remains faster than the debit card growth rate (+3.8%).

Download the full report