Pulse Online

Our monthly Pulse reports will give you an up-to-date picture of spending in New Zealand.

March 2015

Pulse Online is an up-to-date regional and sector breakdown of spending through our network. Our statistics represent approximately 50 per cent of retail spending in New Zealand, so this monthly report will give you a deep understanding of New Zealand’s retail landscape.

Each month we upload an overview of spending during the month prior here. If you would prefer to receive Pulse Online via email each month, please send a request to marketing@paymark.co.nz or subscribe to our RSS feed here.

Highlights of Paymark activity last month: strong first quarter non-fuel spending

By value …

  • Spending through Paymark increased 5.0% between March 2014 and March 2015.
  • The annual growth rate was 7.3% once transactions at fuel outlets were excluded, slightly above the 7.0% ex-fuel growth rate of 2014.
  • In seasonally adjusted terms, ex-fuel spending increased 1.4% between February and March, and 2.2% for the March quarter.
  • The annual growth to March was strongest amongst accommodation (+15.9%) and food and beverage (+9.5%) providers.
  • Furniture, hardware and building supply outlet (+7.3%) growth remains strong, especially within Auckland/Northland and Bay of Plenty, but the national growth rate continues to decelerate.
  • Slow spending growth was recorded amongst clothing, footwear and personal accessory stores (+1.5%) and electrical goods retailers (+1.3%).
  • In between are department stores (+7.0%) and supermarket, specialty food and liquor shops (+5.1%).
  • Taken across all sectors, annual growth rates were again highest over the month in Nelson (+9.4%) and Auckland/Northland (+7.0%).
  • Sectors with negative annual growth were Taranaki (-1.9%) and Southland (-1.0%), although both showed small gains for ex-fuel spending.

By volume …

  • The number of monthly card transactions was 7.7% higher than a year ago.
  • The growth rate of credit cards (+18.8%), including contactless cards, remains faster than the debit card growth rate (+3.2%).

Download the full report