With more than 1.2 billion transactions going through our network each year, representing a significant proportion of all electronic transactions, we are capturing an almost universal view of the value, time and location of spending in New Zealand – which can tell a very powerful story about consumers and their behaviour.
By collaborating with leading data analytics and research partners, we can combine transaction data with demographics, mapping, consumer surveys and intelligence. When we bring all that information together and analyse it, we can learn an enormous amount about how customers behave now and better predict what they will do in the future.
How we can help
With our partners, we help businesses understand:
- Customer segmentation
- Spending behaviour
- Catchment profiles
- Competitive landscape
- Customer origin – local or international
- Direct marketing opportunities
- Strategies for growth
See how Corporate Insights can unleash the unlimited potential of your business
If your business has a question that needs answering, Paymark Corporate Insights is here to help. Alongside our research partners, we can find and analyse the data you need to find the answers you’re looking for.
It is important to note that all transaction data is aggregated and anonymised to protect the privacy of merchants and consumers.