The Rugby Effect
What impact does the All Blacks have on New Zealand spending habits during a game? It turns out to be quite a bit.
Case Study: The Store
Learn how Paymark customer 'The Store' utilise Paymark Insights to help them keep track of their business. Given that most of their customers are tourists, using data to help them drive their business forward is key in ensuring that they continue to operate in an ever-changing industry.
Read more
Use Augmented Reality to increase sales
Businesses are utilising Augmented/Virtual Reality Technology to attract new customers, improve customer experience and or remain competitive in an evolving market place. How can you implement this technology to help your business?
Frictionless payments are upon us
The age of frictionless payments is upon us. We only have to look around us to find examples of companies who have been trailblazing in this space for a while now.
Why small businesses need to become data driven, now
Simple truths like knowing how many of your customers are returning customers every week, or what your top selling products were today, these are the insights you need to take data-led action.
Why you should build a brand that's appealing to millennials
You maybe wondering why Millennials spending habits and attitude towards brands differ from other generations. Some of the reasons are that Millennials grew up in a time of recession and credit instability and a lack...
Plastic apocalypse
Millennials are turning away from credit cards; just 41% of Aussie Millennials* and 33% of US Millennials have one*, compared to more than half of older consumers.
Facial Recognition - The future of payments?
What does our payments future look like? You could be able to pay with just a smile. Facial recognition software is already opening Apple phones, operating in airports around the world and currently in trial...
Make better business decisions in real-time
See what’s going on in your stores in real-time, predict staffing requirements more accurately and calculate the value of returning customers.
Loved up in Gisborne
Gisborne outstripped the rest of the country in percentage change of spending through the Paymark network on Valentines Day. Is Gisborne the Paris of New Zealand?
A rosy Valentine’s Day for some
Our figures suggest Valentine’s Day was again full of romance. People increased their spending on the day. They wined and dined and they exchanged flowers and jewellery