A world without EFTPOS? That'll be $60 Million please
We don’t often think about EFTPOS – it’s the quiet, low-cost payment option that lives in almost every New Zealander’s wallet.
Opening New Zealand Up to A New Way of Banking
Sometimes in life, we get so accustomed to working around little problems that we barely think about them. A creaky door, a chipped mug, an internet outage. It’s the same when it comes to payments: we just keep working with our old ways of paying and ignoring all those small inconveniences. We work around these problems, but we really shouldn’t have to.
Read more
Information overload? How managing data can drive profits
When your reminders are pinging, your inbox is rapidly filling up and your phone is harassing you, it’s almost impossible to know what to concentrate on.
Get ready for Black Friday Splurge
Kiwi shoppers are increasingly taking advantage of Black Friday deals to snap up a bargain before Christmas. Almost unheard-of 10 years ago
Case Study: Oyster Inn
Award-winning restaurant and hotel The Oyster Inn is setting the standard for excellence on Waiheke Island – using Paymark Insights to drive its success to new heights.
The world wide shopping event you've never heard of
What’s the biggest single shopping day – both online and offline – around the world? It’s not Christmas Eve or Boxing Day. It’s not Black Friday or Cyber Monday; it’s much bigger than all of those.
The Rugby Effect
What impact does the All Blacks have on New Zealand spending habits during a game? It turns out to be quite a bit.
Use Augmented Reality to increase sales
Businesses are utilising Augmented/Virtual Reality Technology to attract new customers, improve customer experience and or remain competitive in an evolving market place. How can you implement this technology to help your business?
Frictionless payments are upon us
The age of frictionless payments is upon us. We only have to look around us to find examples of companies who have been trailblazing in this space for a while now.
Why small businesses need to become data driven, now
Simple truths like knowing how many of your customers are returning customers every week, or what your top selling products were today, these are the insights you need to take data-led action.
Why you should build a brand that's appealing to millennials
You maybe wondering why Millennials spending habits and attitude towards brands differ from other generations. Some of the reasons are that Millennials grew up in a time of recession and credit instability and a lack...